The Regional Transit Service (RTS) in Rochester, NY, was looking for a refresh for their brand that was brighter and an easier experience for users.

While I was at Antithesis Advertising, we were tasked with rebranding RTS, which included redesigning the website and all their collateral. Working with another designer, we were able to determine the direction of their redesigned website.

RTS was also looking for updated regional bus passes. The new designs give life to an everyday item for the transit company.