The New England Aquarium is a gem in the heart of Boston, MA, housing many animals including African Penguins and Green Sea Turtles.

The aquarium focuses a lot on environmental issues that affect the sea and the creatures in it. This ad campaign aims to bring families into the aquarium for a fun, educational experience for the whole family. The collection of collateral has a clear personality, much like the various creatures at the aquarium.

All photos used in this project are personal photos or were obtained via Creative Commons in Flickr. My thanks to users Joshua Bousel, Jessie Hodge, Angela N., Brian Gratwicke, Chase Elliot Clark, Canopic, Jorge Cancela, and Seldom Scene Photography.

Note: This campaign was created solely for personal use and not for the New England Aquarium.